Honda: Summerbration

by Serial Cut™

About the project

Transportation is about freedom, freedom to imagine new futures and new environments. For the Summer Sales Event campaign, Honda created the word “Summerbration” where the cars are showcased in some appealing vignettes, tinted in a prominent color: a reddish carnival, a yellowish ice cream scene and a fresh blueish waterpark.

  • Client: Honda USA
  • Agency: RPA USA
  • Art direction and CGI 3D: Serial Cut™
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