by Serial Cut™

About the project

IKEA launched a microsite of three Christmas stories, where users could customize them with different options.

The three stories are made with children and all the accessories were only from the brand, but interpreting them in a magical atmosphere.

During almost two weeks of production, the IKEA team built giant assemblies as SC’s production team created the visual stories and Paloma Rincón as the head of the camera.

Photographer: Paloma Rincón.

  • Client: Ikea Spain
  • Agency: Social Noise, Madrid
  • Rep Agency: The Mushroom Company
  • Art direction & 3D CGI: Serial Cut™
  • Photographer: Paloma Rincón
  • Production Company: The Mushroom Company
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