DIESEL: Melting Props
by Serial Cut™
DIESEL has done a great deal to change the landscape of contemporary style.
Now with Melting Props they wanted to change the way we experience S/S 2015 collection through slow moving objects, showcasing in a surreal video piece displayed in all their window stores.
A digital celebration of summer featuring pieces from this collection, including footwear, sunglasses, and bags, all inhabiting a glossy landscape.
An ice cream cone, surfboard, and basketball all melt and dripping in the heat, encapsulated in a candy coating that shimmers through a rainbow of blues, greens, and pinks, with movements emphasizing the suspension of natural law as texture.
Get into a surreal summer immersion, where gravity is merely a suggestion!
- Cliente: DIESEL
- Dirección de arte, 3D CGI y animación: Serial Cut™