DIESEL: Melting Props

by Serial Cut™

About the project

DIESEL has done a great deal to change the landscape of contemporary style.

Now with Melting Props they wanted to change the way we experience S/S 2015 collection through slow moving objects, showcasing in a surreal video piece displayed in all their window stores.

A digital celebration of summer featuring pieces from this collection, including footwear, sunglasses, and bags, all inhabiting a glossy landscape.

An ice cream cone, surfboard, and basketball all melt and dripping in the heat, encapsulated in a candy coating that shimmers through a rainbow of blues, greens, and pinks, with movements emphasizing the suspension of natural law as texture.

Get into a surreal summer immersion, where gravity is merely a suggestion!

  • Cliente: DIESEL
  • Dirección de arte, 3D CGI y animación: Serial Cut™
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