Nike Hyperdunk

by Serial Cut™

About the project

This Nike basketball shoe (Nike Hyperdunk) was created for players who want to master the aereal game, delivering a trampoline-like bounce for pure propulsion. Serial Cut was requested to create a series of animated GIFs for social media showcasing the essence and context of basketball, with an active and upbeat personality, creating also these stills where the shoe is –just and only– the main hero.

  • Client: Nike EEUU
  • Photography: Muro
  • Art direction and CGI 3D: Serial Cut™
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