Surreal is real in dementia
by Serial Cut™
About the project
“Surreal is real in dementia” is a communication campaign designed and developed by Serial Cut™ for
Enable Foundation Hong Kong, an NGO creating a cultural model
for better understanding of dementia symptoms.
The campaign visualizes common dementia symptoms besides
the most well-known symptom of memory loss.
The campaign comprises videos, animated icons, print and posters.
- Client Enable Foundation Hong Kong
- Art Direction, 3D CGI and Animation Serial Cut™