Science & Purpose

by Apéritif

About the project

80% of young women diagnosed with breast cancer discover their abnormality on their own, many of them when they are dressing. “Add a titcheck to your fitcheck” is a campaign by Science & Purpose and Young Survival Coalition to prevent breast cancer among the younger population with a tone and codes very close to the target. The assignment consisted of illustrating different types of women with different outfits and care showing that “fitcheck” moment or concern for looking great, adding that other “check” as important or more important that is the self-exploration.

 

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