Michelob Seltzer

by Paloma Rincon

About the project

Paloma Rincón was commissioned by Draftline/ Michelob Ultra Mexico to create a series of stills and videos for the launch of their Hard Seltzers in Mexico. She had great creative freedom to create a set of concepts to speak about the product´s attributes in her personal style. Together with the agency they brought to life in a practical way these executions. Light, Fresh, Transparent and Fruity: All these concepts shown through dreamy scenes playing with the colors and ingredients.

Director: Paloma Rincón
Production by: Fauna
DoP: Emilio Valdes
AD: Marco Romano
Art Direction: Amilcar Espadas / Marta Moreno
Creative Producer: Martin Giudicessi
Executive Producer: Azul Crespo
Executive Producer: Jonás España
Postproducion: Ricardo Cortés
Music / Sound Design: Bamba Studio
Client: Michelob Setlzer Mexico
Agency: Draftline

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