Paloma Rincón was commissioned by Draftline/ Michelob Ultra Mexico to create a series of stills and videos for the launch of their Hard Seltzers in Mexico. She had great creative freedom to create a set of concepts to speak about the product´s attributes in her personal style. Together with the agency they brought to life in a practical way these executions. Light, Fresh, Transparent and Fruity: All these concepts shown through dreamy scenes playing with the colors and ingredients.
Director: Paloma Rincón Production by: Fauna DoP: Emilio Valdes AD: Marco Romano Art Direction: Amilcar Espadas / Marta Moreno Creative Producer: Martin Giudicessi Executive Producer: Azul Crespo Executive Producer: Jonás España Postproducion: Ricardo Cortés Music / Sound Design: Bamba Studio Client: Michelob Setlzer Mexico Agency: Draftline
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