Mexican Pink

by Paloma Rincon

About the project
Mexican Pink is a Personal Project Paloma Rincon developed exploring her personal background and the craft and color from Mexico where she was born and raised.
It is named after the purplish pink color that is used in Mexico for magenta, considered an element of National Identity and a symbol of Mexican charisma, coming from an ancestral pigment it is frequently found in crafts, architecture and all decorative arts.
Since she was a child she always loved to create things with her hands. Besides developing her photographic skills through the years, her work has always had a big weight on handcrafted props and sets. The big tradition on color, arts, crafts and flavors she grew up with has influenced the subjects she represent in my imagery.
Paloma was invited to speak at OFFF CDMX Creative Conference and she was asked to develop a series of visuals to be used as the Festival Identity. 
She used everyday elements that are very familiar for every Mexican and played with their visual possibilities. It was a great opportunity to create these images and have them displayed in such a great event.
The final layouts were designed at Cocolab by Pech Martín playing with typical typography used in Mexican ice cream shops
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