Lego Build The Future

by

About the project

Lego Build the Future. Creation of CGI (3D illustration) Lego structures and photograph of the children placed inside them.

The intention was to have it seem that the children were working in their dream professions, this added to the realism of the campaign.

  • Client: DKSH (Thailand) Ltd.
  • Brand: Lego
  • Title: Build The Future / Astronaut, Firefighter, Rockstar
  • Agency: Ogilvy Group Thailand
  • Production Company: Illusion, Bangkok
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