GOAT

by Carles Carabí

About the project

Paper Magazine / GOAT.

Collaboration between Adidas, Paper Magazine and Leo Messi for the 2018 World Cup in Russia.

The idea was to create a group of iconic images of Leo Messi with a goat (goat). Considered the best soccer player of all time and an icon of world sport, Leo poses with a goat in honor of his nick name: Greatest Of All Time (GOAT).

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