David de Ramón made this project in collaboration with Letterbrand y Mostaza Design for the Canary Islands fashion & beauty store chain Fund Grube.
The project consisted in the complete redesign of the chain, from corporate identity and logo redesign of the principal brand to the design of all its shops and sub-brands.
David also developed, as a client request, a visual interpretation of the new symbol (a yellow elephant) for use it in outdoor media communication, advertising panels, in-shops murals, etc … and this is what I do…
- Illustration: David de Ramón
- Creativity: David de Ramón
- Client: Fund Grube