Converse USA

by

About the project

Past meets present is the main concept of the new Converse collection.
Converse has spent a good part of this year updating some of their classics. Our past is constantly catching up to us, but we rarely get to see the relationship between past and present. The sneaker company gave us access to some of the original footwear to create a series of dynamic, thrilling and unexpected motion pieces wherein we watch the old versions turn into the updated models.

Here you can see 4 videos: All Star, Auckland, Jack Purcell y Thunderbolt.

  • Client: Converse
  • Agency: Anomaly
  • Art direction: Serial Cut™
  • 3D modellling: Colorsponge
  • Animation: Pleid/ Juanma Mota
  • Compositing: Juanma Mota
  • Sound design & music: Heardcity
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