What is climate neutrality? Explain this concept and how it works requires a long explainer video with a lot of detailed information. In this second collaboration with European Greens we wanted to convey all that content in a simple, clear and very visual way, easy to understand for the viewers. But we also wanted to move away from data and figures, from a usual motion graphics video. So we opt for figurative scenes and this carefree and organic art direction, with irregular strokes and animated textures.
- Art Direction, design & animation: Offbeat Studio.
- Script: European Green Party.
- Client: European Green Party.
- Production agency: The Mushroom Company.