About the project

Civilization is another collaboration with Illusion. I was completely amazed by Illusion’s execution in the previous collaboration, Hell and Heaven, so I was looking forward to this time around.

When we received the first draft from Illusion, I was really impressed by their execution again. All of us were amazed. For me, they were scenes that could only happen in a dream, but Illusion made them come true.

Here’s another funny detail. In the Rome chapter, Illusion artfully placed its company logo, a lion-hunter, into the scene. They told us this secret in the Cannes ceremony. We were shocked once again.

  • Client: Maxam
  • Brand: Toiletries
  • Title: Civilization-Rome, Civilization-Egypt
  • Agency: JWT Shanghai
  • Production: Illusion, Bangkok
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