Why must you train in your living room when you can go so much further… without leaving home? Bodytone exercise bikes and treadmills, with their interactive tools, turn training into a more entertaining experience.
Characters go from pedaling on an exercise bike in the living room to running a stage of the Tour or a tough route through the fjords. And from walking at home to doing it in an idyllic place like the beaches of Bali, or running the Tokyo Marathon at night. All with a simple storytelling, but with a very dynamic and striking style and animation.
- Art Direction & Production: Offbeat Studio.
- Client: Bodytone.
- Script: Utopicum.
- Advertising agency: Utopicum.