Bankia comissioned Pingüino Torreblanca to develop a graphic campaign to let the world know that they offer fabulous loans and renting options for the purchase of hybrid and electric cars. Part of Bankia´s commitment to sustainability. The inspiration came from a question they asked themselves: hey, if nature could pick a vehicle to get around, what would it look like? The answer resulted in this marvelous campaign of imaginary cars.
Pingüino Torreblanca came to us to produce the campaign and we recommended collaborating with Jericó Santander. They liked the proposal and the project went very smoothly. Pingüino Torreblanca and Jerico made a great team.