November 3, 2020

Fundación Reina Sofia + Food Bank – “Operation Cold”

The Fundación Reina Sofia and the ad agency Sra Rushmore commissioned us to have Paloma Rincón, in conjunction with blo que studio, to develop these spectacular pieces, various graphic images and a film, within the camping called Operación Frío (Operation Cold). Our gratitude goes out to all those involved in the development of the project as well as to those who have made donations to the initiative.

Thanks to the Fundación Reina Sofía, the Banco de Alimentos de Madrid (Food Bank of Madrid) currently has two cold chambers and a cold-chain truck with a 9.000 kilo capacity, but there are still many food banks that continue to need them in order to deliver fresh food. Thus, the Fundación Reina Sofía, has launched the campaign Operación Frío, and has contributed the first 100.000 euros towards this goal.


We use proprietary and third party cookies to improve navigation and compile visitor statistics. More information about cookies and privacy.