The CLV agency came to us and told us about the project and we loved the idea. Bankia became the first financial institution to offer to their clients all digital plattforms of payment. All the creativity was around the claim Do not use money. They worked on the letterings that coexisted with the digital payment device.
And here the result of the 6 kV´s from 6 different Mushroom’s artists: Alex Trochut, Six & Five, Jenue, Mr. Kat & Friends, Anxo Amarelle and Conspiracy Studio.
A great team to launch a concept and and a great product.