January 14, 2021

ING Paycheck Bank account. Serial Cut™ Animations.

The agency Sra Rushmore contacted us to propose this beautiful project. A series of 12 videos with the concept #sooogoood. The creative proposal was a real challenge that Serial Cut ™ gladly accepted.

How many benefits are there to opening an account at ING bank? Actually 12, and each one was represented by playing with colors, sounds and textures to invoke the “satisfying” effect of being part of the bank.


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