Lawerta

Lawerta was born in Valencia in 1983. As a very young boy he begins to devour colored pencils.

He illustrates the Christmas card for his nursery school at five years old. At ten years old, during a soujourn in the United States, he illustrates the school’s yearbook.

Over the years he had the imperative need to find a stable job and a fixed salary. So he change the pencils and the paper by the mouse and the Illustrator.

For four years he works in agencies such as Culdesac ™ (VLC) or GlobalWorks (NYC).

Creating clients such as: Aston Martin, Feria Valencia, Tiffany, Borges or ICEX, but soon he discovers that this is not his realm.

In 2011, he decides to place focus on his true vocation.He moved away from the world of branding, claims and presentations. After four years working between Valencia and New York he decides to start his career as an illustrator . He moved to one of his favorite cities: Buenos Aires.

He founds himself there, and without a job and without a portfolio.He starts generating work and obviously finds Buenos Aires to be a great source of inspiration.

One project on the city´s different neighborhoods and another on the country´s soccer teams grant him the opportunity to embark on his first two illustration projects. A cover for the El País supplement “EP3 Temptations” and a poster for the American sports channel ESPN.

After that, he begins to work for various Spanish and international clients.

With a simple yet colorful style, using a concise color palette and a straight forward style Jorge Lawerta seeks to transmit the maximum with the minimum.

His work has always been linked to topics such as soccer, music, Buenos Aires …

Without leaving aside his personal work (he has held 2 individual exhibitions) Jorge Lawerta has worked with clients such as Berluti, Estrella Damm, FIFA, Mahou, Nautalia, Citadelle, Miller Lite, La Quiniela … among many others.