Alex Trochut

Alex Trochut was born in 1981 in Barcelona, Spain. He accomplished his studies at Elisava Escola Superior de Disseny. Then he established his own design studio in Barcelona before relocating to New York City.

Through design, illustration and typographic development he has developed an intuitive way of working. All this has resulted in his expressive visual style.

For this innovative creator, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium. He pushes language to its limits so that seeing and reading become the same action. Text and image become one unified expression.

Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Trochut has created designs, illustrations and typographies for a diverse range of clients. With every new project, this versatile artist fuses his aesthetic sensibility with a prescient cultural understanding to create distinctive designs, illustrations and typographies.

His work has been internationally recognized, appearing in in exhibitions and publications worldwide. He has given talks and been honored by the Art Directors Club––including being named a 2008 Young Gun–– honoring designers under 30. In 2014, Binary Prints was celebrated by the Creative Review with the coveted Best In Book Award in recognition of the inventive printing technique used to create day and night prints on a single page.

Alex currently lives and works in Brooklyn.

Clients

He has worked across disciplines to bring to life design solutions tailored to meet the concerns of each client. Working collaboratively with a range of clients traversing music, fashion, editorial, and beyond: from developing a visual language for bands like The Rolling Stones, Arcade Fire, Katy Perry and Vampire Weekend to expressively communicating a new product or direction for companies like Coca-Cola, Nike, Pepsi, Adidas, BBC and British Airways to developing engaging editorial for publications like The New York Times, The Guardian, Time Magazine and Esquire UK.

 

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